Blog by Reachd

SEO Video Tip: Straight From Google's Mouth!

November 30th, 2007
Your SEO Tip of the day is actually a Video Tip!

And would you believe the video tip is taught by Matt Cutts from Google. Yeah, I know what you are thinking -- "We knew the guys from Reachd were connected, but not that connected! An SEO tip straight from Google's mouth -- Yeah Right!"

You are right we are connected but not quite that connected yet -- But with the wonder of YouTube we are suddenly connected and can broadcast great content right from our website.

In this video Matt Cutts talks about the snippet that appears on the Search Engine Results Page (SERPs). He mentions a tip which we have mentioned and which

Power of Web 2.0 in Search Engine Optimization

November 29th, 2007
We just finished our Advanced SEO Bootcamp and we had a chance to introduce the group to power of Web 2.0 websites in the Search Engine results. 

Web 2.0 sites are basically sites which focus on a conversation - a place where you can post a page, comment, connect with Friends or create a group. They are often free to use and pages change quite frequently so the web 2.0 scene is a fluid scene.

Here are a few examples of Web 2.0 sites - Upcoming.org, Digg, Reddit, Hubpages, Wetpaint, Squidoo -- Just to name a few. Others are cropping up all the time.

In our Bootcamp we talked briefly about a technique that we have been testing

December 2008 Bootcamp Dates

November 26th, 2007
We have added the dates for the December 2008 Bootcamps: 2 Day Beginner SEO Workshop - December 11th - 12th 2 Day Advanced SEO Workshop - December 17th - 18th 1 Day Google Adwords Workshop - December 19th Details here - http://www.reachd.com/WorkshopDates.ubr Get ready for 2008!! These bootcamps will make you rethink your 2008 Advertising Budget. Take the time to learn what the internet can do for your business.

How not to write a Google Ad

November 13th, 2007
Does your Google Adwords ad look something like this: 

Two Questions:

1. Why leave it as Van?  Why not Vancouver? 2. What is a CMA?  Do most home owners know what a CMA is?

Keep your potential clients views in mind when your writing your Google Adword.  Don't assume that they know what MLS, CMA, Home Eval, etc mean.  Think like a homeowner, not like a Realtor.  Do you ads look something like this?  Check out our upcoming Google Adwords Bootcamp as it might be right up your alley.  Dates and details are here. 

November SEO Essentials - Day One

November 8th, 2007
Yesterday was the first day of our 2 Day SEO Bootcamp. 

Steve Church, an agent from Bellingham came up for the workshop. It was great to get his perspective on the market in the US. Steve is also a very experienced real estate agent with 24 years of experienced. Our team was excited to see someone with Steve's experience get excited about the new possibilities of Search Engine Optimization for his website.

Yesterday we covered some of the basic topics including on page elements and the importance of blogging.

At the end of the day we had a bit of extra time and gave the group a little taste of our upcoming advanced

Vancouver Real Estate Tech Meetup

November 6th, 2007
Vancouver Real Estate Tech Meetup  Last night Jonathan Lyons from myrealplace.com was on hand and the Vancouver Real Estate Tech Meetup and spoke about building a business with Web 2.0 technology.

Myrealplace is building an online community where Canadian home buers and sellers can ask questions, find a realtor and search for listings advertised on the site. Myrealplace is one of the Social Media Marketing tools that you could use to boost your online reputation.  Our team has yet to look into the Search Engine appeal of Myrealplace, but once we do we will certainly let you know what we find out.

Join the Vancouver Real Estate

1 Seat Left - 2 Day SEO Workshop Tomorrow

November 6th, 2007
There is 1 seat left in the 2 Day Beginner SEO Workshop on November 7th - 8th 2007.  If your interested in filling that last spot be sure to get in tocuh with us asap so that we can get you registered and ready for the workshop.  You can see the agenda here.